Bias of Thoughts Bookshelf.
JOHNII • ILLUSIVE DESIGNS
Design Milestone
The “Bias of Thoughts” Bookshelf has become an internet viral sensation, exceeding 50,000 views in one month on Youtube alone. It was featured in major online media including Designboom, Asylum, Neatorama, Walyou, CubeMe & Trend Hunter.
Design Description
Thoughts are biased.
When ideas are passed from one person to another, due to the transfiguration of the communication process and the frame of mind of the receiver, they are always perceived with bias.
Inspired by the famous 2D drawing of the optical illusive bookshelf, a 3D structure is translated and the “Bias of Thoughts” bookshelf is formed. It can be used for shelving books and iPads as well as hanging magazines. Visually, the optical illusion serves as a reminder that, whenever one picks up a medium, ideas can be misinterpreted when passed from one end to the other.
Designed by Johnii (John Leung) for ClarkeHopkinsClarke Architects in 2011.
The “Bias of Thoughts” Bookshelf has become an internet viral sensation, exceeding 50,000 views in one month on Youtube alone. It was featured in major online media including Designboom, Asylum, Neatorama, Walyou, CubeMe & Trend Hunter.
Design Description
Thoughts are biased.
When ideas are passed from one person to another, due to the transfiguration of the communication process and the frame of mind of the receiver, they are always perceived with bias.
Inspired by the famous 2D drawing of the optical illusive bookshelf, a 3D structure is translated and the “Bias of Thoughts” bookshelf is formed. It can be used for shelving books and iPads as well as hanging magazines. Visually, the optical illusion serves as a reminder that, whenever one picks up a medium, ideas can be misinterpreted when passed from one end to the other.
Designed by Johnii (John Leung) for ClarkeHopkinsClarke Architects in 2011.
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